*Ogaheon(Traditional Old House) http://www.ogaheon.co.kr (Korean Only)
         ** Songgwang-sa(one of the Top 3 Temples in Korea) http://www.songgwangsa.org

Ms. Marisa D. Nallana
Secretary General, AFECA
Chairman, PACEOS
President, PETCO (Philippines)

This age of globalization has made the world smaller. Global business is conducted beyond borders. With the rapid change happening around us, the manner we use and apply information will determine direction of our trade.

Where are we heading? What are the future trends for exhibitions and events? Is face to face marketing a thing in the past? How does social media, mobile devices impact us in the industry? How do we ensure continued success for exhibitions and events? When is it best to expand to other countries and host events? How does data collection /usage work?

We have invited experts in the exhibitions and events industry to share their knowledge, discuss trends and interact and learn with industry players from various countries, who in turn will share their practical ideas.

Innovate. Communicate. Cooperate. Collaborate. Integrate.
Join us at the 11th Asia Exhibition Forum on July 2-4, 2014 at Gwangju, Korea.

Digital Playgroud - 10 keyword for digital marketing

Mr. Thomas Hong-tack Kim
Executive Creative Director of Creative Division
Cheil Worldwide

As we have entered the digital era of 2000s, the amazing way that communication eco system have evolved must be titled 'revolutionary'.

He will introduce the 10 keywords that we need in order to understand the eco system of consumers, business environment and social communication, which have been formed during the last 10 years of 'digital decade'.

First of all, listed are the basic functional elements that are essential to build a digital platform: Playground, Ambient Media, Viral, Collaboration, Mobile, Innovation.

They operate the platform as an engine.

Moreover, the four keywords; Youtube Generation, Like/Share/Follow/ Retweet, Digital Warmth, Creating Shared Value are the four sociocultural values that are generated by the digital communication. And these four values are spreaded through the six values that were introduced earlier.

These values form new consumer behavior patterns and management philosophy that are necessary for sustainable society.

Future Trends Impacting the Exhibition and Event Industry

Mr. Francis Friedman
President, Time & Place Strategies, Inc. (US)

 

The International Association of Exhibitions and Events (IAEE) convened a Futures Trends Committee of international industry experts to look ahead to the next three to five years for trends and changes that can impact our industry. That committee was chaired by our speaker Mr. Francis Friedman.

The future will definitely not resemble the past and the rate of change is accelerating across a broad front in our industry . The need for new skill sets, data usage, ways of thinking and integrating the present with the future will challenge our global industry. Competition and complexity are increasing as are shifts in global economic power.

This presentation will cover the major findings of this committee and their implications for the meetings, tradeshow and convention industry. Mr. Friedman will also discuss how these findings will impact the MICE communities as they seek to build inbound and outbound business.

Cosmoprof Asia - 'A New World For Beauty' Part 1. Marketing & Promotion

Ms. Mimi Yeung
Senior Sales & Marketing Manager, UBM Asia Ltd (HK)

Cosmoprof Asia - 'A New World For Beauty' Part 2. Sales & Operation

Ms. Alice Sueng
Senior Exhibition Sales Manager, UBM Asia Ltd (HK)

Cosmoprof Asia in Hong Kong is the leading business-to-business trade show for the beauty and cosmetics industry and the largest event of its kind in Asia. Starting in 1996 with 500 exhibitors and just 20,000 sqm, the show has grown to become a gathering of 2,200 exhibitors and over 76,000 sqm.

What makes this beautiful event so successful? Is it sales? Is it marketing? Is it operation? Or just good fortune?! Join Alice Suen and Mimi Yeung from the Cosmoprof Asia team who will share the secrets, and hard work, that goes on behind creating this new world for beauty.

I am a Big Fan of SIMTOS! - Customized Marketing & Promotion Strategies

Mr. In-Ho SHIN
Director General, Organizer of SIMTOS
Korea Machine Tool Manufacturers’ Association

SIMTOS has grown as a Korean Global Top Exhibition selected by Korean government. Moreover, SIMTOS is the 4th largest machine tool show in the world following EMO of Germany, IMTS of the United States and CIMT of China.

The growth of SIMTOS has not been driven by the industry of exhibit product, machine tools which accounts for a very small ratio of machinery industry. It would be not possible if the exhibition were held to meet an organizer’s satisfaction.

Mr. Inho SHIN will present customized strategies of both marketing and promotion which are customized as aspects of exhibitors, visitors and contractors. His presentation gives you practical analysis explaining special cases with history how marketing strategies are developed and accomplished.

Break, Brave, Behave - The Entrepreneurship to Expand your Exhibition Business to Overseas

Mr. Danny Hyundae Shin
Chairman, Korea Exhibition Organizers Association(KEOA)
Publisher, MICE WEEK
CEO, EXPORUM Inc.

Nowadays, expansion to global market receives a lot of attention as a way for development policy of exhibition industry in Korea.

In this session, Mr. Shin will share his experience, trial and error, and information which he has undergone hosting exhibitions in Singapore, Vietnam, and China as a private organizer.

It is certain that it is a chance for the players in the exhibition industry to globalize more widely, expanding business to overseas and cooperating more with organizers of other countries.