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Manager, UFI(International Association of Exhibition Industry) Asia/Pacific Office(HK)
Mark Cochrane is the UFI Regional Manager, Asia Pacific. He is also the Managing Director of Business Strategies Group (BSG), a business intelligence and strategy consulting firm focused on the B2B media industry in Asia - with a particular emphasis on exhibitions and events in Asia. Through its consulting practice and its relationship with UFI, BSG works with major exhibition organisers, venues and governments across Asia.
Mark has been based in Hong Kong for 16 years and joined BSG in 2006. Prior to BSG, Mark worked in a variety of roles primarily focused on B2B media and market research including three years at Global Sources in marketing roles and three years at The Gartner Group as a senior research analyst. Mark earned an MBA from Thunderbird, the American Graduate School of International Management, in 1997. Mark is on the board of the Business Information Industry Association and presents regularly on the exhibition industry at various conferences and events in Asia.
Data has always been at the core of all exhibitions. For today's exhibitions, data is more important than ever before. The amount of data available to us is exploding. The volume and speed with which data comes at us is increasing.
What do we do with this data? How do we analyze it? How do we manage it? Increasingly, how we answer these questions will determine the future winners and losers in the exhibition industry.
This year's Korean International Exhibition Forum aims to provide us with answers. I hope that you join us in June in Busan as this impressive line-up of speakers offer us their insights and advice on the changing role of data in the exhibition industry. |
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President, SCN Consultants (US)
As a consultant Stephen Nold began in market research and transitioned into product launch and marketing strategies for technology companies and system implementation strategies.
Through the years he has developed a unique perspective on the latest trends and innovations based on his own role in start-up organizations. His role as a consultant was preceded by his position as manager of proprietary research at IntelliQuest, a leader in technology market research. He received a bachelor's degree in business administration from the University of Texas and a MBA from the University of Texas at Dallas. Stephen and his wife reside in Austin, texas where they raise their three sons.
He currently serves as President of Advon Technologies and Publisher of MeetingTechOnline. He works with a variety of technology corporate clients including IBM, Dell Computers, Gartner, i2 Technologies and BMC Software. A sample of tradeshow customers includes Hanley Wood, Professional Beauty Association and Society of Petroleum Engineers.
Stephen has witnessed first-hand the problems of poorly designed technology road maps. Calling attention to the revolution occurring with social media, he has become an advocate of software simplicity and the value of online and onsite community management.
Stephen's goal as a speaker, writer and consultant is to educate audiences and clients about the efficient use of innovation to save time and improve productivity. with his experience in technology development and marketing, Stephen presents complex technology topics through an exciting, understandable and accessible approach.
Stephen is a member of International Association of Exhibitions and Events (IAEE), Society of Independent Show Organizers (SISO), serves on the SISO education committee and is the Technology Advisor to the Finance and Insurance Conference Planners (FICP) board. He has served on the MPI Exhibitor Advisory Committee, the IAEE E2 eMERGE Conference Advisory Team, and TSAE Editorial Board.
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Independent Business Coach and Consultant (Switzerland)
Severine started her career as an auditor at Deloitte(Paris and New York) while studying at ESSEC(Ecole Superieure des Sciences Economiques et Commerciales) MBA in Paris. In 2004, she moved to Geneva to set up and coordinate some European Union Funded Projects at CERN(Conseil Europeen pour la Recherche Nucleaire). she spent the past seven years at Palexpo(Switzerland) as Vice Director(projects and business planning). she is now starting my own business as coach/consultant/trainer capitalizing on my event industry experience.
Strategic thinking, hands-on behaviour, human focused management and curiosity are part of my recipes to bring smooth change and foster innovation. Leading cross-functional projects that involve all professionals' levels for 10 years(top-managers, physicists, administrative officers, sales, technicians, building workers), she focuses on listening to people and empowering them. Catalyzer, facilitator, trainer, coach, She loves interacting with an audience, sharing ideas and think out of the box.
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Executive Director, Milton Exhibits Group (HK)
Eddie Choi is the Founding Partner of Frontiers Digital and the Executive Director of Milton Exhibits Group. Although Eddie studied classical theory of sociology in college and has a MBA, technology always has been a passion with him. He believes that a combination of technology and communication is what the modern marketing is heading towards in the future. Eddie is a member of Search Engine Strategies Global Advisory Board. He also is a columnist of ClickZ Asia.
Search Engine Strategies(SES) is a global marketing conference series focused on search engine marketing and search engine optimization. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves. The SES advisory board comprises the world's authorities of digital marketing who work to continually deliver cutting-edge techniques, more integrated and relevant content, and professional development resources to audience. Eddie is the conference chair of SES Hong Kong and Shanghai.
ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or offline. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth. As the columnist of ClickZ Asia, Eddie writes articles about trend and practice of digital marketing for his monthly column.
Besides spending most of his time speaking for the marketing conferences, Eddie also has conducted many digital marketing trainings for the private and public organizations. He has been the marketing trainer for the Hong Kong Trade Development Council and DuPont China, and also the global educator of the US Online Marketing Institute for the OMI's workshops in Asia.
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CEO, Messe I Marketing (Germany)
Karla Juegel is Management Consultant for Exhibition & Marketing with more than 30 years of experience in the International Exhibition Industry. Her expertise and interdisciplinary knowledge is based on practice and familiarity within the different fields of the Industry. For more than a decade Karla was employed by Daimler. Within Mercedes she was responsible for trade fair participations held in America & Africa. Later on she became head of the international fair & exhibition department of the German Aerospace today’s EADS.
In 1996 Karla started her own business: Messe | Marketing specialised in Consulting, Coaching, Training for the Exhibition Industry and related areas. Liked to associations & partners all over the world. As ‘Foreign Trade Economist’ she is focussed on Messe and Marketing and as professionally educated ‘Trainer & Change Management Coach’ she conducts the implementation of Business Transformation Processes. Her clients are Exhibition Organizers, Venue-Owners, Exhibitors, Service-Provider as well as Associations, Universities and Governments.
Based on her industry know-how and experience in many years of training & education she became an advisor to the German Ministry of Education on behalf of educational & vocational programs for young professionals in the Exhibition and Event Industry. She is an active member of the Education Committees of UFI, IFES & AUMA
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Managing Director, info salons (China)
As the Managing Director, Mr. Gu Xuebin successfully launched Info Salons operation in greater China in 2005. Info Salons China now serves more than 100 major events annually and provides comprehensive visitor database management, visitor promotion and registration services to major organizers including CCPIT, Reed Exhibitions, UBM Asia, Messe Frankfurt and Messe Munich. With offices in Shanghai, Beijing and Hong Kong, Info Salons is now the only IT service company covers all major exhibition cities in great China area.
With 15 years experience in IT and project management, Mr Gu Xuebin worked for IBM and Mellon Bank in U.S. and China before he joined Info Salons Group and founded Info Salons China.
Mr. Gu Xuebin was certified as CEM (Certified in Exhibition Management) by IAEE, PMP (Project Management Professional) by PMI. He became a registered CEM instructor in 2006 and has been teaching Event Information Management class in China for the past eight years.
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Manager, E-Business, UBM Asia (Hong Kong)
Jerome is managing UBM Asia’s internet trade portals bringing together thousands of buyers and sellers in the Jewellery and Fashion Business. His current focus is the integration of digital communities with live events. Together with his team he pioneered the introduction of virtual events in Asia, the launch of mobile event apps and professionalized the group’s email marketing activities. Jerome is also leading the Asia development of the UBM internal social network.
Prior to his engagement in the digital space, Jerome lead the International Sales & Marketing department at UBM Sinoexpo in Shanghai, represented Hannover Fairs China in the role as Deputy General Manager and drove the development of Asia’s largest trade fair for floor coverings as Project Manager at Royal Dutch Jaarbeurs.
Jerome was born in Mainz, Germany, but spent the past 13 years of his life in Asia. If not working, he takes part at international marathons or shares wines of his home country with friends and family. |
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