Date |
Time |
Program |
Jun.4
(Tue) |
18:00~20:00 |
Welcome
Reception
|
- |
- |
Jun.5
(Wed) |
09:30~10:00 |
Welcome Coffee &
Registration
|
- |
- |
10:00~10:10 |
Welcome
Address |
AKEI, Chairman |
- |
10:10~10:20 |
Session Opening |
Mr. Mark Cochrane Regional Manager UFI Asia/Pacific Office(Hong Kong) |
(Moderator) |
10:20~11:05 |
Session 1 |
Mr. Stephan Nold President, SCN Consultants IAEE Future Trends Task Force (US) |
Big Data - The Next Revolution to Transform the Events and Communities?
|
11:05~11:50 |
Session 2 |
Ms. Severine Bergerot Independent Business Coach and Consultant (Switzerland) |
Foster Excellence and Innovation - Make your Data Valuable
|
12:00~13:30 |
Business
Luncheon |
Sponsored by BEXCO |
13:30~14:15 |
Session 3 |
Mr. Eddie Choi Executive Director Milton Exhibits Group(Hong Kong) |
The Future of Exhibition Will be Data-Driven
|
14:15~15:00
|
Session 4 |
Dr. Karla Juegel CEO, Messe-Marketing(Germany) |
Changing Objectives Means to Change Resources! What Kind of Data do Exhibitors Need in the Future?
|
15:00~15:20 |
Coffee Break |
- |
- |
15:20~16:05 |
Session 5 |
Mr. Gu Xuebin Managing Director Info Salons China |
Building and Managing Visitor Database from Scratch
|
16:05~16:50 |
Session 6 |
Mr. Jerome Hainz Manager E-Business UBM Asia (Hong Kong) |
Biig Data - Big Opportunities for Business?
|
16:50~17:00 |
Session Closing |
Mr. Mark Cochrane Regional Manager UFI Asia/Pacific Office(Hong Kong) |
(Moderator)
|
- Big Data : The Next Revolution to Transfor the Events and Communities?
Mr. Stephen Nold
President, SCN Consultants IAEE Future Trends Task Force(US)
-
A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on events, trade shows and communities.
How can the observation of seemingly insignificant details influence important business decisions? How can show organizers harness the power of these new tools?
The key to answering data management questions for onsite and online communities could become big data. This emerging science can translate myriad phenomena─from the price of airline tickets to the text of millions of books─into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come.
Stephen will explain what big data is, how it could impact the trade show industry, and what show organizers and corporate planners should be doing to benefits from these new solutions.
- Foster Excellence and Innovation - Make your Data Valuacle
Ms. Severine Bergerot
Independent Business Coach and Consultant(Switzerland)
-
Availability of customer data and having good IT tools to process this data is not an issue anymore. There might even be too much data! The challenge is not to find data but to know and master your data, customize it to your needs and add value to your operations.
We will go through the overall process and review the key elements of success: client profiling, processes and rules, integration and interaction with diverse information sources, overall organization involvement, data/information ownership and responsibility, training, control, data cleaning.
- The Future of Exhibition Will be Data-Driven
Mr. Eddie Choi
Executive Director Milton Exhibits Group(Hong Kong)
-
-
What the exhibition industry would look like 10 years from now? Our speaker Mr. Eddie Choi predicted at the Jakarta's UFI Open Seminar that the exhibition business would integrate online marketing means with its standard practice.
In the next 10 years, the exhibition industry will fully adopt online marketing intelligence to develop highly relevant events, exhibition will become a point of purchase rather than just a registration desk and a shelf for showcasing products.
To prepare for the future landscape of the exhibition industry, Mr. Eddie Choi will cover the practice of integrated analytics using the exhibition industry as the backdrop to explain the three main challenges: Uncontrollable data model, Changing data characteristics, and Developing useful insight.
- Changing Objectives Means to Change Resources!
- What Kind of Data do Exhibitors Need in the Future?
Dr. Karla Juegel
CEO MesseIMarketing(Germany)
-
The marketing instrument 'Fairs & Exhibitions' is under pressure. New technologies conquer F&E and marketing-budgets are shifted. Customers change their life-style and purchasing-habits. The power-of-demand is no longer centralised.
In times of more channels and less budget the objectives of marketing are concentrating more and more on calculable ROI. The ROI of marketing are quality contacts & guaranteed turnover. Whichever marketing instrument can prove and realize those figures is the winner of the game.
Karla Juegel will show which figures are necessary and which steps should be made to guarantee more success for exhibitors and enhance your fair at the end.
- Building and Managing Visitor Database From Scratch
Mr. Gu Xuebin
Managing Director Info Salons China
-
In Asia, exhibition organizers are facing complicated challenges like multiple languages and short lifetime of data when they are trying to build a high quality visitor database.
Using multiple case studies, Mr. Gu Xuebin will present solutions that have successfully helped international organizers deal with data collection, quality control and database utilization for visitor promotion in Greater China and South East Asia.
- Big Data - Big Opportunities for Business?
Mr. Jerome Hainz
Manager E-Business UBM Asia(Hong Kong)
-
Is Big Data the next big thing or a new label covering old grounds? As the importance of data grows rapidly Jerome Hainz will share UBM-the world's second largest exhibition organizer-has changed its use of data over time and where the challenges lie ahead. Case studies will cover how UBM has succeeded in making use of Data to expand its businesses in trade shows and in the digital world.
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