| Date |
Time |
Program |
Speaker |
Remark/Venue |
| 11.30 |
18:30~19:00 |
Welcome
Reception |
- |
(Entrance of Conference Room 325) |
| 19:00~21:00 |
Welcome
Dinner |
- |
(Conference Room 325) |
| 21:00~21:30 |
Site Tour |
- |
EXCO facility
(EXCO Marketing Team guide) |
| 12.1 |
09:30~10:00 |
Welcome
Coffee |
- |
(Entrance of International Conference Room 211) |
| 10:05~10:05 |
Welcome
Address |
AKEI Chairman
Mr. Park Jong-man |
(International Conference Room 211) |
| 10:05~10:10 |
Session
Opening |
Moderator
Mr. Barry Siskind |
// |
| 10:10~11:00 |
Session 1
(Moderator) |
Mr. Barry Siskind
President
International Training and Management Company
(from Toronto) |
Exhibitor Demands Are Changing
- What the 21st Century Exhibitors Are Looking For
(International Conference Room 211) |
| 11:00~11:50 |
Session 2 |
Mr. Raul Calleja
Fair Managing Director
IFEMA - Feria de Madrid |
Five Magic Keys to
Happiness for Fair Organizer
(International Conference Room 211) |
| 12:00~13:30 |
Business
Luncheon |
- |
(Palgong Hall) |
| 13:30~14:20 |
Session 3 |
Dr. Bjoern Kempe
General Manager
Comexposium Shanghai |
Innovative Visitor Marketing Tools - Case Study SIAL CHINA
(International Conference Room 211) |
| 14:20~15:10 |
Session 4 |
Ms. Cathy Breden
Executive Director
Center for Exhibition Industry Research
(from Dallas) |
Rethinking the Marketing Mix
(International Conference Room 211) |
| 15:10~15:30 |
Coffee
Break |
- |
(Entrance of International Conference Room 211) |
| 15:30~16:20 |
Session 5 |
Dr. Nat K. H. Wong
President
Agility Fairs & Event-Global
(from Singapore) |
Adding Value - The Only Way Forward for Service Providers
(International Conference Room 211) |
| 16:20~17:10 |
Session 6 |
Mr. Steve Monnington
Managing Director
Mayfield Media Strategies
(from London) |
Selling your Exhibition Business
(International Conference Room 211) |
| 17:10~17:20 |
Session
Closing |
Moderator
Mr. Barry Siskind |
(International Conference Room 211) |
| 18:00~20:00 |
Farewell Party |
- |
Undecided but soon fixed |
| 12.2 |
09:00~18:00 |
Post Tour |
- |
Gyeong-Ju historic site
UNESCO World Heritage |
