Date
|
Time |
Venue |
Program |
Description |
04.29
(Wed) |
18:00~20:00 |
Conference Room 300 |
Welcome Reception |
- |
04.30
(Thu) |
09:30~10:00 |
Hall E Lobby |
Welcome Coffee &
Registration |
- |
10:00~10:10 |
Hall E |
Welcome Address |
AKEI |
10:10~10:20 |
Session Opening |
Moderator : Ms. Marisa D Nallana
Secretary General, AFECA
Chairman, PACEOS
President, PETCO (Philippines)
|
10:20~11:05 |
Session 1 |
The organizer's role in optimizing exhibitor ROI
Mr. Jonathan Skip Cox
CEO of Exhibit Surveys, Inc.(USA) |
11:05~11:50 |
Session 2 |
Using Technology to Improve Trade Shows and Exhibitions
Mr. Corbin Ball
Owner of Corbin Ball Associates(USA) |
12:00~13:30 |
Hall E |
Business Luncheon |
- |
13:30~14:15 |
Hall E |
Session 3 |
IFA(Internationale Funkausstellung)- Part1
Mr. Jens Heithecker
Executive Director of IFA
Vice President of Messe Berlin Group(Germany)
|
14:15~15:00 |
Session 4 |
IFA(Internationale Funkausstellung)- Part2
Mr. Dirk Koslowski
Senior Executive Manager of IFA(Germany) |
15:00~15:20 |
Hall E Lobby |
Coffee Break |
- |
15:20~16:05 |
Hall E |
Session 5 |
Trends in Exhibition Design and Stand Construction
Mr. Bruno Meissner
CEO of MEISSNER EXPO GmbH(Germany) |
16:05~16:50 |
Session 6 |
A perspective on Korea - US Relationship’ and the way forward
Mr. Cherif Moujabber
Owner of Creative Expos & Conferences, Inc.(USA) |
16:50~17:00 |
Session Closing |
- |
18:00~20:00 |
Undecided |
Farewell Dinner |
- |
- The organizer's role in optimizing exhibitor ROI
Mr. Jonathan Skip Cox
CEO of Exhibit Surveys, Inc.(USA)
-
- To retain and grow revenue from exhibitors and sponsors, organizers need to develop a strategic and consultative relationship with exhibitors by adopting a proactive, data-driven approach that will enable improvements in exhibitor ROI.
By looking at exhibitor performance through the lens of the exhibitor, organizers can play a greater role in exhibitors’ pre-event planning, optimization of the tactical drivers of ROI and helping to deliver better results for their exhibit investment.
Learn 7 simple ways organizers can help exhibitors optimize their ROI, from providing them the type of data they need to make smarter investment level decisions to involving them in identifying the markets most important for them to reach at your exhibition.
- Using Technology to Improve Trade Shows and Exhibitions
Mr. Corbin Ball
Owner of Corbin Ball Associates(USA)
-
-
- Technology is transforming the way trade show professionals do business ? and the major changes are yet to come. The challenge facing many of us is to understand the impact and to prepare for it.
Technology will likely change trade show industry more in the next five years than it has in the past fifteen! This session will cover the major technology trends creating these changes and what you can do to prepare for them.
- IFA Part 1. Myth Marketing Concept for Trade Shows
Mr. Jens Heithecker
Executive Director of IFA
Vice President of Messe Berlin Group(Germany)
-
- How do you create a successful trade show?
That is the key question for all trade show organizers. The answer seems to be rather easy when written in a trade show concept: A show has to reflect current markets as well as the future of the targeted market. And of course it would help the exhibitors and attendees if all were prosperous in that bright future.
But is this the right approach?
Why do companies - including exhibitors, trade visitors and media - invest their money and, of course, their valuable time in a trade show? Is this because of a convincing and detailed trade show perception?
This presentation will show you how to address and acquire exhibitors in various and different situations.
- IFA Part 2. The Known Unknown Trade Visitor
Mr. Dirk Koslowski
Senior Executive Manager of IFA
-
- Along with trade shows, the number and quality of trade visitor contacts is one of the most relevant and significant indicators of success for the exhibiting industry.
So the main task for trade show organizers seems to be very simple: Identify potential trade visitors and convince them to join based on individual strengths and unique selling opportunities.
What often seems to be simple at the beginning, frequently appears in the long run as a very complex challenge:
What, if the structure of the identified and required potential trade visitors turns out to be highly varied and diverse? Who will be the driver or partner of a successful trade visitor acquisition? What, if a trade show is facing a highly competitive market environment?
This presentation is going to analyze specific trade visitor acquisition activities.
- Trends in exhibition design and stand construction
Mr. Bruno Meissner
CEO of MEISSNER EXPO GmbH(Germany)
Past-President of International Federation of Exhibition and Event Services, Brussels
-
- Bruno Meissner will present and discuss with the audience following topics from an international point of view:
- Design trends in Germany - Europe - USA
- “Green” Design - Sustainability in Exhibitions and Trade-fairs
- Does new Technology in Lighting and AV help to save cost and protect the environment?
- Story-telling for Concepts for Trade-fair-stands
- The use of Multi-sensory Marketing in Exhibition Concepts
- How can we use Digital Tools and Media for successful Exhibition Concepts?
- How did Exhibitors react to Recession?
- Are Budgets for Trade-fair participations under pressure? How to react?
- What does Experiential Marketing, Live Marketing, Content Marketing bring to the Exhibition Business?
- Is Evaluation of Trade-fair Participations possible, necessary and useful?
- A perspective on Korea - US relationship’ and the way forward
Mr. Cherif Moujabber
Owner of Creative Expos & Conferences, Inc.(USA)
-
- This session will give a brief historical perspective on how a foreign organizer did business in Korea and cover how Korean show organizers are viewed in the West and US, and what they should do to attract partnerships and joint ventures with foreign (US) organizers.
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